Mwananchi Communications Limited is a subsidiary of Nation Media Group. It is the leading print media company in Tanzania with print as well as online platforms. It was established in May 1999 as a Media Communication Limited and transformed to the advertising & Public Relations agency in year 2001 and was later acquired by Nation Media Group in the year 2002. Through Newspapers, we deliver a literate and informed audience who are opinion leaders, early adopters, and heavy consumers of different brands and service
Our print also delivers a mass market audience ranging from the young and upwardly mobile to the lower/ middle class who are mainstay of the Tanzania economy. Our Digital platforms provide you with an urban and peri urban audience and allow you a window into the world. It is the most effective way to reach anybody out there both local and international with an interest with the Tanzania and East Africa market.
Our Vision
Our Mission
To enrich the lives of people and empower them to provide positive change in the society through superior media content
Our values
CONSUMER FOCUS
I put the company’s interest first
I make informed decisions based on market feedback
I balance public and commercial interests in my work
I respond quickly to my consumers and my internal & external customers
WE ARE A TEAM
I contribute to our team goals
I treat others with dignity and respect
I contribute to create an enabling work environment
I give honest feedback to my colleagues
INTEGRITY & TRUST
I am accountable & responsible for my actions
I say it the way it is and I walk my talk
I give and seek honest feedback
No ambushes
DRIVE FOR PERFORMANCE
I think like a landlord and not like a tenant
I know our business performance
I contribute to the desired direction our business is going
I give glory to the person(s) who deserve(s) it
CONTINUOUS IMPROVEMENT & INNOVATION
I share my ideas on opportunities and gaps
I often pilot new things but remain logical
I give room for mistakes
I am constantly reviewing what and how we are doing, and how we can improve
