Mwananchi Communications Ltd.

Mwananchi Communication Ltd is the largest independent media house in East and Central Africa with operations in print, broadcast and digital media, which attract and serve unparalleled audiences in Kenya, Uganda, Tanzania and Rwanda.
+255 754 056 660, +255 785 741 922, +255 737 211 145


What we do

We educate, inform and entertain using different media platforms in order to enrich the lives of people and empower them to provide positive change in the society.

  • A Swahili newspaper launched in 2000.
  • It is the leading newspaper with the largest audience and highest readership in the country
  • It is published Monday to Sunday delivering variety of content for  readers
  • By far the largest circulation newspaper in Tanzania
  • The publication circulates up to 40,000 copies across Tanzania

Statistics shows that 8 out of 10 readers of newspapers read Mwananchi. They are driven by local/national news, politics, international news, followed by sports and human interest stories

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  • The English newspaper launched in 2004
  • Read by over 20,000 business decision makers and entrepreneurs
  • Published Monday to Sunday delivering variety of content for readers
  • An authoritative newspaper that delivers in-depth business & political news analysis
  • Circulates up to 5,000 copies across Tanzania

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  • East African is one of the fastest growing regions in the world because we know no borders.
  • Every week, think beyond the borders to connect with opportunities in trade, careers & education, healthcare and sports & culture with The East African.

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    • A sports and entertainment paper that is regarded by readers as the most favourite paper reaching in excess of 750,000 people countrywide
    • Published Monday to Sunday, 5 editions per week delivering variety of content for readers
    • Curved a niche for itself most notably in the coverage if football news
    • Lighter editorial style and presentation compared to sister publications
    • Circulates between 50,000 to 70,000 copies across Tanzania

    The core target is 18 to 40 years old male and female, college educated and employed or self

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Not just newspapers