Mwananchi Communication Ltd, launched a newly re-designed Mwanaspoti Publication that would bring a whole new experience to sports and entertainment readers.
Launching of the product was conducted at the company headquarters in Tabata Relini on 21st August 2018, MCL Managing Director Francis Nanai said the newly designed Mwanaspoti comes with a new outlook in response to readers’ demands.
“The new version has been developed following recommendations from our readers. It does not only come with a new look but it also brings readers superior content, analysis and a wide range of information on sports and entertainment,” Mr. Nanai said.
Describing the new design MCL Executive Editor Bakari Machumu said readers should also expect more, better content specific to women as well as analysis.
“The new version has considered and adopted the outlook of large and popular newspapers in the world. Generally, readers should expect increased use of pictures and statistics,” he said.
Clarifying further MCL Marketing Manager Sarah Munema said Mwanaspoti will also provide more avenues for readers to access advertisements through QR Codes; and read our stories on online platforms directly through their smartphones.
“When they open the application and scan stories of their preferences, they will directly be connected to online pages including the website and e-paper. The most interesting thing is that they will have advantage of accessing enough pictures, videos and statistics relating to the said story,” she said.
This is the sixth version of Mwanaspoti since it entered the market in February 12, 2001. Other new versions were released in May 5, 2001, July 13, 2002, January 1, 2005 and February 13, 2010.